Audit result
Maple Street Dental
412 Maple St, Ann Arbor, MI 48104, USA · Open in Google Maps
How we estimate this
- 420 local "dentist near me" searches a month in a typical practice area, 44% of clicks going to the three Map Pack results.
- Your share of those clicks today is about 25%, based on your score and rank. After the fixes below it is about 45% (rank #7 or better).
- 5% of site visitors call or book, 70% of those show up.
- $850 first-year production per new patient. The industry range is roughly $700 to $1,200.
- Range shown is 60% to 140% of the midpoint. Your numbers will differ. This is a direction, not an invoice.
Today
After fixes
Fix these first
- Review volume vs. nearby dentists
Text every patient a review link the same day as their visit; practices that do this add 8 to 15 reviews a month.
Google Business Profile - Mobile performance score
Compress images, drop unused scripts, and lazy-load below-the-fold media.
Speed and mobile - Recent reviews
Ask two patients a day for a review so the newest one is never more than two weeks old. A steady trickle beats a burst.
Google Business Profile
Dentists near you on Google
By the signals Google's Map Pack uses, within 2.5 miles.
- 1Huron River Family Dentistry4.9 ★ · 612
- 2Arbor Smiles4.8 ★ · 441
- 3Main Street Dental Care4.7 ★ · 388
- 4Kerrytown Dental4.8 ★ · 173
- 5Packard Dental Group4.6 ★ · 205
- 6State Street Orthodontics4.9 ★ · 81
- 7Stadium Dental4.3 ★ · 96
- 8Burns Park Dentistry4.5 ★ · 64
- 10Maple Street Dental (you)4.4 ★ · 38
2 more dentists in range.
Google Business Profile
What Google shows before anyone reaches your site.
- !Review volume vs. nearby dentists
38 reviews. The three most visible dentists near you average 480.
- –Star rating
4.4 stars. Patients filter at 4.5 and above.
- !Recent reviews
Newest review is 96 days old. Google weights recency.
- ✓Website linked on the profile
Links to https://www.maplestreetdental.example
- ✓Hours published
Weekly hours are set.
- ✓Phone number on the profile
(734) 555-0142
- –Photos
4 photos on the profile. Profiles with 10 or more get more direction requests.
- ✓Primary category is Dentist
Category: dentist
Website SEO
Whether Google can read, trust, and rank your pages.
- ✓Website loads
Responded 200 in 158 ms.
- –HTTPS
Secure, but 1 resource still load over http.
- –Title tag
"Dentist Brooklyn, NY - Brooklyn Heights, NY - Brooklyn Heights Dental" (69 characters)
- ✓Meta description
141 characters.
- ✓One clear H1
"Dentist in Brooklyn, NY"
- ✓Dentist structured data
Found WebSite, Dentist, PostalAddress, GeoCoordinates schema.
- –Canonical URL
No canonical tag. www and non-www versions can compete with each other.
- ✓Google is allowed to crawl
No crawl blocks found.
- ✓XML sitemap
/sitemap.xml is live.
- !Image alt text
10 of 31 images have no alt text.
- ✓Homepage content
1819 words of visible text.
- –Name, address, phone match Google
The phone number on the site does not match the Business Profile.
- ✓Link preview (Open Graph)
Preview image and title set.
Speed and mobile
How the site feels on the phone most patients use.
- !Mobile performance score
47 of 100 on Google's mobile Lighthouse test.
- !Largest Contentful Paint
4.4 s until the main content shows. Google wants under 2.5 s.
- –Layout stability
CLS 0.18. Under 0.10 is good.
- –Lighthouse SEO
83 of 100.
- –Accessibility
78 of 100.
- ✓Mobile viewport
Responsive viewport set.
Patient conversion
Whether a visitor can become a booked patient in one tap.
- ✓Online booking
A book or request-appointment path exists.
- ✓Tap-to-call phone
Phone number is a tel: link.
- !Insurance answered
The first question every new patient asks, "do you take my insurance", is unanswered.
- ✓New patients invited
Says new patients are welcome.
- –Emergency visits
"Emergency dentist near me" is the highest-intent search there is, and the page is silent on it.